What Is A Roadshow Organization? How To Organize To Achieve High Efficiency
Organize a roadshow, also known as a product demonstration. This is a marketing way for your business to reach customers extremely effectively. Your business is having difficulty organizing a roadshow. Your business wants to promote itself in the market and penetrate the market but does not have the experience to do so effectively. Join Hoa Binh Group to find out this issue through
What is a roadshow?
A roadshow is a form of promoting a brand’s products by bringing them to the public on the streets. This is an extremely effective form that is widely applied in the field of marketing. Especially for businesses with the goal of promoting sales in the market.
A roadshow is an event that takes place on the road to different locations to introduce a new product, service, or program, usually organized by companies or organizations to help them reach potential customers and increase the market for their products. Roadshows can also help organizations provide consulting and support to customers and provide opportunities for investors to learn about new projects or products.
Purpose of organizing roadshow
There are many ways to bring a newly launched product to customers quickly and effectively. Such as organizing a product launch ceremony, an opening ceremony, etc. And organizing a roadshow is also one of the forms chosen by many businesses. Because roadshows can reach customers directly, they generate curiosity and attention from potential customers.
The effectiveness of the Roadshow format
- It attracts the public’s attention with eye-catching effects such as: uniformity in costumes, means of transportation, colors, etc.
- Makes brand recognition easy.
- Leave an extremely effective impression on customers.
- Optimize advertising costs.
Popular forms of organizing Roadshows
Depending on the purpose and needs of each business, there will be different ways to choose an organizational form. There are two popular forms today: bicycle roadshows and motorbike roadshows.
Bicycle roadshow
Advantage:
Running a roadshow by bicycle is chosen by many businesses because:
- Save costs for businesses.
- Moving at a slow speed helps customers easily recognize the brand.
- Attract attention longer.
- Does not waste fuel and protects the environment.
Disadvantage:
- There must be relay points.
- The route is interrupted because you have to take time to rest.
Motorcycle roadshow
Advantage:
- Promote the brand in a wider range.
- Easy to hang banners.
- No effort.
Disadvantage:
- Costs a lot.
- Moving speed is fast, making it difficult for pedestrians to observe.
Plan to organize an effective Roadshow
To achieve high efficiency, there must be a professional and flexible organizational plan. Of course, achieving this requires an event organizer with a lot of experience and expertise in the profession. First of all, Cyber Show will help your business:
Determine the goals your business wants to achieve
- Develop roadmaps and implementation plans consistent with set goals.
- Localize and determine potential customer gathering locations to achieve high efficiency.
- Choose a convenient time.
- A vision and strategy for choosing routes and locations.
Plan your organization
- Develop eye-catching, creative, and eye-catching advertising content to attract the public.
- Design and divide time so that it takes place effectively and reasonably.
- Prepare flexible solutions when problems occur.
Apply for a license to organize a Roadshow
For the plan to go smoothly, your business is required to have an advertising license from the Department of Culture, Sports, and Tourism. As follows:
Place of resolution: Department of Culture, Sports and Tourism
The application for a roadshow license includes:
- Application for advertising license
- Copy of Business Registration Certificate
- Copies of documents proving the conformity of goods with standards and techniques
- Color printed product advertising sample with signature and stamp
- Advertising of goods and services in the fields of health and agriculture must have specific documents
- Advertising goods and services on boards, signs, and banners must be licensed by the Department of Construction.
Number of documents: 1 set
Processing time: 5 days from the date of receipt of complete and valid documents.
The procedure for applying for a license is quite cumbersome. Therefore, please contact Cyber Show immediately so that your licensing procedure goes smoothly without worrying about any problems.
To be able to organize a roadshow to achieve optimal efficiency without spending too much money and time, your business needs a professional and flexible team.
With experience working for many big brands, HoaBinh Group is confident in helping businesses achieve high efficiency in promoting their brands through modern roadshow advertising. For further information, please contact us through our hotline: 0913.311.911 – 0939.311.911 for advice and answers to all questions.