Top 5 current event organization trends in Vietnam 2023
Event organization today plays an extremely important role in businesses’ marketing campaigns. The event is an opportunity for them to build their brand, reach out, impress customers, and create relationships with long-term partners. Let’s find out with HoaBinh Group about the 5 latest event organization trends in 2023!
Top 5 hot event organization trends in Vietnam 2023
Organize events combined with Team Building
Team Building is no longer strange to many people. Until now, Team Building has still been chosen by many units to combine with their events to create a new spirit. Team Building is an event organized by group games to create a collective spirit and demonstrate the members’ intelligence and physical ability. They participate in activities with a spirit of entertainment and comfort; this occasion is an opportunity to bond with their colleagues.
Hybrid events
A hybrid event is a type of event in which attendees are not present in person. They are present through technology applications such as social networks (Facebook, YouTube, TikTok, etc.), Skype, Zoom, etc. Since the social distancing due to the pandemic, hybrid events have gradually become popular with people because of their convenience. Attendees can attend the event anywhere with a mobile device without going to the venue.
Therefore, hybrid events are a tool to reach many event participants without spending too much money and human resources like traditional events. Hybrid events are also a solution to enhance the audience experience and optimize interaction between the public and guests. Thanks to hybrid event-organizing software and tools, event organizers can measure outreach effectiveness. However, organizing a hybrid event requires ensuring the right tools, machinery, and equipment to run as smoothly as possible.
Organize events that utilize green and environmentally friendly energy
Environmental protection is always a hot global issue. Therefore, current events are also focusing on forms and environmental protection activities to easily receive the attention and support of attendees. Events like lawns or beaches can be held in open spaces near nature. Organizing friendly and environmentally friendly events creates a comfortable space and helps eliminate the stereotype that large-scale events often have to be held in luxurious places.
Events require participant interaction
Nowadays, event organizers often aim to increase interaction with participants to optimize their emotions. This event is believed to help create more enjoyable experiences by providing opportunities to share ideas, build relationships, and create value with customers and participants. The most accessible interactive events include online events, games, contests, and other digital experiences encouraging participation and interaction. With offline events, the event can be organized as a talk show or workshop so that participants have a multi-dimensional perspective on the topic discussed in the event.
Events combined with virtual technology
Broadly, organizing events combined with virtual technology means applying technological effects such as VR, Holograms, etc. to make the event beautiful and create sympathy in customers’ hearts in just a few minutes. The harmonious combination of a lively, flexible sound system with smart lighting and LED lights fills many spaces with various colors. It gives event participants a strong impression, creating unforgettable experiences for themselves. Certainly, the business organizing this event must invest a lot of money to make it professional.
Notes for you to keep in mind when choosing event organization trends
Each trend in event organization has characteristics suitable for different program purposes. Organizers and businesses must make appropriate choices and follow meticulous processes to make the event professional and leave a good impression on attendees.
Hopefully, this blog will provide you with information about the trends in organizing events in 2023. If you want to find an agency for your event, please contact the HoaBinh Group Hotline 24/7 at +84 913 311 911.