Organizing a New Product Launch Ceremony: Format, Plan, and Script
Organizing a new product launch ceremony is an important activity to introduce to all customers a new product and a new brand. This activity proves the capacity of the business as well as creates an attraction for customers to pay attention to this newly launched product. So what needs to be done to organize a new product launch ceremony? Discover the answer in HoaBinh Group’s article below!
What is a product launch ceremony?
A product launch ceremony, also known as a product launch, is an occasion for businesses to officially announce new products and services to the public. The time the product launches is also the time it begins to reach the market. Investing in a professional organization also helps leave a deep impression on attendees.
What are the benefits of organizing a product launch ceremony?
Each organized event brings different great benefits. Launching products and brands plays an important role in promoting the image of businesses and products to partners and customers. Some benefits of the product launch ceremony can be reviewed as follows:
1. Bring newly launched products and brands closer to the public
The launching ceremony marks the beginning of a business process. This ceremony will help introduce products and brands directly to help customers remember, recognize, and distinguish products.
2. Provide real-life experiences and encourage customers to buy products
Going through practical experience will bring trust to the product. Not only does it help customers understand the product, but it also helps them remember the product’s advantages and disadvantages. From this memory, customers will decide whether to buy or not and whether to introduce acquaintances to interesting experiences with the product or not.
3. Update consumer feedback before launching to market
Testing the product during the launch ceremony with invited guests will help businesses update feedback on the product before bringing it to market. From feedback when using the product, the business will overcome the disadvantages so that the product reaching consumers will be of the best quality. When experiencing the product, the number of people approaching and accepting it will be the fastest.
4. Connecting consumers
When the event is held, people interested in this product line will gather at the event. From there, the organizers can search and build a file of customers with similar interests and passions, thereby expanding the market and leading to higher sales.
5. Affirm your position
When the product was launched, it certainly had hundreds of competitors in the same market segment. Holding a product launch ceremony acts as a bell to notify customers about new products, making it easier to identify the brand and show the value of the product and the business in the market.
6. Bring effective communication effects
Launching ceremonies that take place publicly help make things known and arouse the attention and curiosity of the public. Especially when the event is introduced through the media or by famous guests and partners, it helps create extremely effective communication effects. Thanks to that, the product will get more attention and create certain effects in the future.
Type of new product launch ceremony program
Creating success for the launch ceremony depends on choosing the right type of launch event. Depending on the characteristics of products and services, decide on different types of launch ceremony programs.
1. Press conference to launch new products (Press Conference)
The fastest way to convey your message and image of goods and services to customers and partners is to hold a product launch press conference. Media channels will report on the launch in a way that attracts and intrigues viewers. A successful article must be concise, full of content, and posted on media sites with a large concentration of target customers. This type will cost the most in stages, such as inviting famous and reputable press agencies to spread your message widely.
2. Event Launching
When images of your products and services appear in newspapers and in the media, event launching is the time to announce the products and services available on the market. During this event, press, guests, and customers will be invited to receive gifts, draw prizes, and experience product testing.
The key to the success of this event is to impress customers and the press. Show off advantages and keywords to highlight products and services. As an important program, the cost and scale of this type are not small. This event also requires meticulous attention to detail to ensure a successful event.
3. Organize Roadshow
What makes the Roadshow different from other types is its mobility. This type can continuously change terrain and appear in crowded areas. Roadshows are designed for large teams of people wearing uniforms bearing the company’s or business’s mark. They control vehicles on crowded streets and large commercial centers.
The purpose of this type is to attract curiosity and mark the company’s image with consumers through new products. However, organizing this type is not easy because it will be very difficult for you to control and operate. Not to mention, in order to conduct a roadshow, you need to have all the necessary legal procedures.
4. Activation
This is a type of cheerleading activity to attract the attention of the crowd. While customers are curious, give out free samples at crowded locations or places frequented by your target audience. This is a fairly popular, low-cost type of customer outreach for new products in development.
Plan and process for organizing a professional product launch ceremony
To organize a successful and professional launch event, we must follow a strict organizational process, including:
1. Find out product information
The main purpose of a product launch event is to introduce products and gain profits for the business. Therefore, the first thing we need to do is clearly understand the information about the product.
You should fully find out information about the product, such as product type, target customers, product demand in the market, strengths and weaknesses of the product, and similarities and differences between products. products with competitors.
2. Plan a time to organize
Like other events, choosing the time to hold a product launch is very important. Organizational time greatly affects customer attention. Organizing on weekends between 2 – 4 p.m. will attract more attendees than on weekdays.
3. Event location
The venue is the basis for showing the scale of the enterprise. You should choose spacious, airy, convenient and novel places to attract guests to attend the event.
4. Come up with topics and ideas
One of the highlights of the product launch ceremony, in addition to the announced products and services, is also the event organization idea. A uniquely organized ceremony and decorative setup will create a strong impression, making guests remember the event more clearly.
The launched product will be the focus of the topic. After researching and analyzing products and businesses, you will find the theme for the entire ceremony and express the purpose that the business is aiming for.
5. Plan your organization
A systematic and detailed plan will help the program run more easily and avoid unnecessary problems. The event planning will include main parts such as:
- Make a guest list and send invitations
- Design and print the publications needed for the launch ceremony.
- Run advertising and PR before the event
- Prepare program scripts
- Staging art performances to suit the product. Images and video clips need to be shown during the ceremony
- Prepare equipment for use in the event
- Select personnel and media units for the event
- To develop communication strategy
- Construction, decoration and rehearsal before the program
6. Communication before the event
Communication before and after the event is considered an effective marketing plan to help businesses promote their brand and attract the attention of partners and customers. Communication work, when done methodically with rich content, will attract the attention of partners and customers.
7. Build a marketing system
It is impossible to guarantee that 100% of potential customers will choose to purchase, even if the launch event is successful. So building a marketing system is very important. Businesses will receive customer feedback and collect customer data to help businesses have a file of potential customers to take care of and come up with appropriate marketing strategies.
The best new product launch event scenario
1. Welcoming guests
The first and most important thing when conducting an event program is to welcome guests thoughtfully and carefully. This will show guests the professionalism of the business, thereby creating sympathy and making a good impression on attendees.
2. Performing arts
The opening performances will evaluate the guests’ impressions of the ceremony. It is necessary to carefully prepare the content to impress and attract the attention of guests, making them excited about the new product.
3. Introduce the product manufacturing process
To create credibility with customers about their brand and products, businesses will need to introduce the product manufacturing process. This helps the product become more transparent; customers can see the quality of the product, thereby increasing their trust in the product.
4. New product launch ritual
The product launch ritual is considered the key to the ceremony, so this ritual needs to be carefully invested in and prepared. And moreover, we need to pay attention to be able to convey more messages to customers. The more solemn the ceremony, the more it attracts customers’ attention to the new product and creates a strong communication effect that affirms the position of the business.
5. Experience the product
Experience the product to help customers gain a more objective view and access the product quickly and most naturally.
6. End of the program
The business representative sent thanks to the guests, partners, customers, and reporters who were present at the ceremony. Closing statement: wanting to bring the best experience to consumers. Prepare gifts for guests, send sincere thanks, and answer all questions from attendees. From here, the value of the products and services that the company provides is affirmed.
HoaBinh Group – The company organizes a prestigious and professional new product launch ceremony
With thousands of large and small events organized by HoaBinh Group, we always put our professionalism into our products to bring customers an attractive and unique product launch ceremony. We always innovate and create to bring the newest products to customers. Thoroughly understanding the market is our strength.
By understanding this, we will provide solutions, themes, and product launch program scripts. A team of experienced staff with a passion for their profession is a plus for our professionalism.
Above is HoaBinh Group’s sharing about the form, plan, and scenario of organizing the new product launch ceremony. Hopefully this article will help you have a creative perspective on how to organize a launching ceremony that will leave an unforgettable impression in everyone’s hearts. If you have any questions or need advice, please contact our hotline at 0939.311.911 – 0913.311.911 for dedicated support.