How is a new product launch event usually held?

A new product launch ceremony is extremely important for businesses. It determines the revenue of that product as well as the long-term relationship of the business with future partners and customers. Let’s find out with Hoa Binh Group how a product launch ceremony is usually held and tips for organizing a successful new product launch ceremony!

How to organize a product launch ceremony

To organize an impressive new product launch ceremony, you need to follow these steps:

Step 1: Choose a location for the product launch ceremony

A suitable space will help the event attract the attention of attendees or potential customers. It contributes to the unity of the event’s theme. The event location needs to ensure convenience for guests, have parking, be easy to access, and be comfortable for guests.

Step 2: Come up with ideas for a new product launch

The event idea plays a central role in the entire event. Research the product based on its features and characteristics to find ideas for the entire event. A good idea will make a very good impression on attendees.

Step 3: Create a program for the new product launch event

Having a good idea creates great advantages in planning the event. You need to plan the content in detail, arrange the time and duration of the program, allocate spending appropriately, and find ways to resolve possible risks. You need to know how to attract attendees to the event. In short, the event’s ultimate purpose is to help attendees remember their impression of the product. 

Step 4: Choose a time to hold the new product launch ceremony

The time of the new product launch ceremony will depend on the official launch date of the product. Choose a time at least two weeks before the event’s launch.

Step 5: Establish a communication plan

This launching ceremony is the most important tool for a product’s spread. Advertising in the media will help businesses attract attention, inform interested customers, and help customers remember the product. The most important time to use this tool is before the launch ceremony and before the product is available on the market.

Step 6: Build a Remarketing system

Building a Marketing system that includes communication, surveys, collecting opinions, and collecting customer information is extremely necessary. This process will help businesses clearly understand the situation and desires of customers and update and improve the most suitable products before launching them on the market.

7 Ideas for new product launch events

Here are some common ideas for creating content for a new product launch event:

• Organize press conferences to launch products

Holding a press conference to launch a new product is a promotion method many businesses choose to attract attention in the mass media and connect with their potential customers. During the product launch press conference, businesses will send invitations to reporters and media in the form of advice, support, and visits.

• Launch party

This grand cocktail party at a luxurious location allows guests to relax, enjoy the party, and meet other attendees to create new relationships.

• Product demonstration

Product demonstration is how businesses want to present their products most realistically. Usually, a real-life video presentation uses light, images, and multi-dimensional perspectives of the product to help users visualize the product most vividly.

• Workshops or lectures on fields related to that product

A seminar or lecture on a field related to a new product to share knowledge and introduce products. Introducing products in this form will help customers have a deeper and more multi-dimensional understanding of the product. Attendees can spread the word about this product to customers who need it.

• Activation

Product launch events such as activations are often held in crowded locations such as shopping centers, supermarkets, schools, etc. Accordingly, businesses will bring many trial products for customers to experience firsthand. More about the product and have feedback from customers immediately after using the product.

• Communication on social networking sites

Communication on social networking sites is one of the most effective forms of promotion when launching new products. Businesses can take advantage of their social networking sites to create online programs and activities such as mini-games, promotions, etc. Then, they provide information about the business, products, and the company’s launch event.

• Combined with charitable activities

Combining a product launch with charity is a great way to promote your products, create a strong connection with your community, and create a positive mark for your brand. However, you must choose a reputable charity to avoid affecting the company’s reputation.

Hopefully, this blog will provide you with information about how to organize a launch event. If you want to find an agency for your launch event, please contact the Hoa Binh Group Hotline 24/7 at +84 913 311 911.

HoaBinh Group – the professional event management agency in Vietnam!