HoaBinh Group Provides A Full Package Of MICE Services

Nowadays, tourism is a key factor in helping businesses find partners and expand markets. The term MICE has recently become popular in many industries. So what is MICE? What are the trends in MICE tourism in Vietnam? Why should businesses organize MICE tours? MICE locations and activities? Let’s explore it with us!

What is the MICE service?

MICE is the definition of the event industry, which stands for meeting, incentive, conference, and event.

• Meeting: It refers to gathering a group of people at a specific place to exchange information or perform a certain activity. Planning professionals use the term “meeting” to describe an event held at a hotel, convention center, or any location designated for meetings.
• Incentive: This is the awarding of prizes for events previously part of the program to encourage and reward participants.
• Conference: The conference is designed for discussion, learning, problem-solving, and consultation. Usually small-scale, focusing on information exchange.
• Event: Usually, large trade shows are organized to introduce products to customers. Industries like finance, pharmaceuticals, beauty, insurance, technology, and many other leading industries.

MICE Tourism trends in Vietnam 

Increased demand for MICE tourism 

MICE has become an increasingly growing tourism segment in Vietnam, especially with a significant increase in the number of international tourists coming to Vietnam to participate in MICE events. This can be seen in the increased booking of conferences, seminars, exhibitions, and other events.

Development in big cities

Ho Chi Minh City and Hanoi have focused on developing MICE and have invested heavily in the necessary infrastructure. Both cities have modern conference and event centers, and Hanoi has become one of the most popular locations for hosting international events.

International cooperation

Vietnam has cooperated with international organizations and event-organizing companies to promote MICE tourism. This cooperation has helped bring many notable international events to Vietnam.

Diversity in event types

Vietnam not only hosts international conferences and seminars but has also become a destination for exhibition events, sports conferences, and programs that combine work and entertainment.

Why should businesses organize MICE?

MICE tourism in Vietnam has undergone significant development and changes in related factors, creating a bright future for the domestic MICE tourism industry. It plays an extremely important role, so above are the benefits that MICE tours can bring to businesses.

• Connect and create relationships: MICE tourism provides opportunities for employees, business partners, and customers to meet, exchange information, and build close relationships. This can improve understanding and cooperation between parties.
• Motivate employees: Incentive programs in MICE tourism can be a good way to celebrate employee achievements and contributions. This can motivate them and increase their performance.
• Brand promotion: Organizing MICE events at attractive locations can help businesses make a mark and promote their brand. This can help strengthen the company’s position and reputation.
• Promote creativity and innovation: MICE events are often designed to promote creativity and innovation. Meetings, workshops, and exhibitions can provide opportunities to present new ideas, discuss important issues, and create innovative solutions.

• Learning and personal development: MICE events often combine work with entertainment and learning activities. This provides opportunities for employees and business partners to learn and develop new skills in a fresh environment.
• Increase sales: MICE tourism can provide an opportunity to introduce and promote a business’s products or services to potential customers and business partners.

Venue for organizing MICE services in Vietnam

Vietnam has many suitable locations to organize MICE tours with a combination of natural landscapes, cultural heritage, and modern infrastructure. Below are some popular locations to organize MICE tours in Vietnam:

• Ho Chi Minh City: As the largest economic center of Vietnam, Ho Chi Minh City has many modern hotels and convention centers, such as the Saigon Exhibition and Convention Center (SECC), Rex Hotel, and The Reverie Saigon.
• Hanoi: The Vietnamese capital is also a suitable destination to organize MICE events. Locations such as the National Convention Center, JW Marriott Hotel Hanoi, and Sheraton Hanoi Hotel offer good infrastructure.
• Da Nang: With its location in Central Vietnam and beautiful seascapes, Da Nang has become an important destination for MICE events. This includes the Da Nang International Convention Center and Furama Resort Danang.

• Nha Trang: With beautiful beaches and a warm climate, Nha Trang attracts many MICE events. Sheraton Nha Trang Hotel & Spa and Novotel Nha Trang are some popular locations here.
• Hoi An: Hoi An has a combination of cultural heritage and classical architecture. Hotels and resorts in Hoi An, such as the InterContinental Danang Sun Peninsula Resort, provide suitable spaces for MICE events.
• Phu Quoc: The pearl island of Phu Quoc has many luxury resorts and golf courses, which are interesting choices for MICE events. Vinpearl Resort & Golf Phu Quoc and JW Marriott Phu Quoc Emerald Bay Resort & Spa are some typical locations.

• Quy Nhon: Quy Nhon has beautiful sea views and peace. Hotels and resorts such as FLC Quy Nhon Beach & Golf Resort and Avani Quy Nhon Resort & Spa can organize MICE events here.

The above locations all provide modern infrastructure, professional services, and suitable space to organize all types of MICE events. Vietnam is increasingly becoming a suitable destination for international businesses and organizations to organize MICE events.

Activities often included in MICE services  

Conferences and workshops

MICE events often attract experts, entrepreneurs, and managers from many different fields. This creates an opportunity to exchange knowledge and experience, learn from each other, and stay up-to-date with new trends in the industry.

Besides, this is also a good opportunity to build social relationships and connect with colleagues, business partners, and potential customers. Meetups and social events often facilitate networking. MICE conferences and seminars often feature learning and teaching sessions, providing opportunities for participants to improve their personal skills and expertise

Social activities

Social activities such as welcome parties, dinner parties, and entertainment events help create a welcoming environment and provide opportunities for members to meet and build relationships. Welcome parties and dinner parties are often held to provide an opportunity for people to relax, chat, and enjoy some fun time away from work.

Local tour

An important part of a MICE tour is visiting and exploring local destinations. This may include visiting historical sites, visiting local manufacturing facilities, or visiting scenic spots. Besides, cultural and local festivals are often held to showcase local culture and promote understanding and respect for other cultures. Activities involve enjoying local cuisine or participating in cooking classes. Eating can be an enjoyable part of social activities during MICE.

Sports and entertainment activities 

To promote engagement and relaxation, MICE tours often include sports activities such as golf, tennis, or boat races. Entertainment activities such as art performances or festivals also often take place. Group sports activities, such as boat races, football, or athletic competitions, are often organized to provide opportunities for participants to work as a team, build relationships, and bond.

Above are some shares of Hoa Binh Group about providing MICE services. Hopefully, this information will help you better understand MICE services as well as gain a new perspective on them. For any information you need advice on, please contact us via hotline: 0939.311.911 – 0913.311.911 for dedicated support.