All of things you must know about M.I.C.E.

M.I.C.E. (the organization of events combined with tourism) is one of the most popular types of events today. Tourism is now not simply about relaxation and exploration but also a great opportunity for businesses to take advantage of for their own development purposes. So what is M.I.C.E.? Let’s find out with Hoa Binh Group in the following article!

What is M.I.C.E.?

M.I.C.E. stands for Meeting, Incentive, Conference, and Exhibitions. M.I.C.E. is a form of tourism combined with conferences, seminars, exhibitions, events, etc. of companies for employees and partners.

M.I.C.E. tourism is an important field in the tourism industry and has a great influence on the economy and international integration. It provides opportunities for diverse professional and networking events in an environment that fosters growth and collaboration.

Characteristics of M.I.C.E.

• Time: M.I.C.E. will be organized according to the requirements and strategies of each unit and can take place at any time of the year.
• Location: M.I.C.E tourism can be held at many different locations, from urban convention centers or restaurants to hotels or resorts such as those in the coastal cities of Nha Trang, Da Nang, Phu Quoc, etc.
• Participants: M.I.C.E. tourism is usually for customers and attendees with professional goals, such as conferences, technical seminars, or certain exhibitions.
• Services in the M.I.C.E. tour: Usually include outdoor travel experiences, organizing conferences and seminars, relaxation, entertainment, networking activities, finding partners, etc.

Opportunity to develop M.I.C.E in Vietnam

Currently, M.I.C.E. tourism is also being promoted by many countries because it increases tourism value much more than individual or group tourism because M.I.C.E. tourist groups are often very large, sometimes up to several hundred guests, and the spending level is also higher than that of regular tour guests.

Vietnam possesses many landscapes and traditional cultural and historical values. This is an advantage for M.I.C.E. tourism to develop. Furthermore, the strong development of the hospitality industry is the ideal condition for developing M.I.C.E. tourism.

Professional M.I.C.E event organization process

Below, HoaBinh Group would like to share the process and steps to organize the M.I.C.E. event professionally.

Step 1: Define organizational goals, requirements, and budget allocation

The most important step in the organization of an M.I.C.E. event is to determine the organizational goals of the event, including the target audience, who the attendees are aiming for, and the content and theme of the event. What. After that, the organizers need to come up with reasonable plans to arrange the location and prepare other logistics tools in accordance with resources and budget.

Step 2: Survey and choose a suitable venue

Once you have set your goals and allocated a reasonable budget, you will easily choose locations that suit your criteria and those of your customers. The chosen location should be suitable for the weather and circumstances and convenient for participants.

Step 3: Plan out a detailed schedule

After researching, surveying, and drafting the organizational plan, the organizing committee needs to make a detailed plan. A professional M.I.C.E event will include activities such as professional seminars, internal meetings, team building, gala dinners, tours, etc. Items and schedules before, during, and after the event need to be arranged properly, creating comfort and excitement for attendees. Next, the personnel in charge of each part of the program need to be assigned and responsible for each task throughout the event.

Step 4: Prepare the event

Depending on the type and size of the event, the preparation process will take at least 2 weeks to implement. Organizers need to have strict control to limit possible incidents. About 1-2 days before the organization, the organizer needs to run the event again to make sure the main event will take place properly as well as list out the problems of that event for timely resolution.

Step 5: Coordinate scheduled events

The day of the event has arrived. You still need to monitor, adjust human resources, and handle problems that arise during the event. Try to be professional when communicating with customers or attendees.

Step 6: The event ends

At the end of the event, you need to thank the guests for attending. The organizers need to review the organization and draw lessons for the next time.

Current types of M.I.C.E. 

HoaBinh Group would like to send you some types of M.I.C.E. service currently.

1. Meeting tour

A meeting tour is a tourism activity organized in combination with two forms: conferences and seminars. This is an activity that creates an opportunity for attendees to meet and bring information and products that match the interests and needs of partners and customers to receive necessary contributions about products. Meeting tours are an effective way to foster business collaboration and create an enjoyable experience for attendees.

2. Exhibition or Event tour

Many businesses often organize travel exhibitions and events to promote a specific field and reach a large number of people interested in that field. This event is usually organized around festivals, contests, product introductions, services, etc. Events usually include: trade shows and product shows.

M.I.C.E., in the form of an exhibition, reaches a very large number of people interested in the company’s products.

3. Incentive tour

Incentive travel is an internal event organized to reward and motivate company employees for their contributions. This form of travel motivates employees to become more connected to each other and to the company, thereby stimulating their spirit of dedication. This event is often conducted with activities, training programs, or picnics for employees with a scale of about 100 – 150 attendees. Attendees often have achievements and are rewarded during activities.

4. Convention tour

This is a form of conference tourism that brings new approaches, experiences, and knowledge to participants through the process of exchange and sharing. Conference tourism usually takes place with a capacity of 300 – 1500 people. For international conferences, they can be organized by a host country or rotated among countries once a year.

Hopefully, this blog will provide you with information about how to organize a launch event. If you want to find an agency for your launch event, please contact the HoaBinh Group Hotline 24/7 at +84 913 311 911.

HoaBinh Group – the professional event management agency in Vietnam!